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Born To Rise
Branding for a non-profit organization that educates by sharing various topics through the form of storytelling. BTR is about overcoming adversity by turning a negative into a positive.
The logo for Born To Rise mimics the centre pattern of a sea turtle's shell, an animal that shows a great deal of strength and perseverance. Only one out of hundreds of sea turtles will survive this difficult journey and begin their life in the ocean. The founder, Aiesha Robinson, has created a platform that showcases strength and perseverance within us even in our most difficult journeys.